‘Watches are so named as a reminder – if you don’t watch carefully what you do with your time, it will slip away from you.’

So said mysterious philosopher and oft-quoted horologist Drew Sirtors, talking about the timepieces that have adorned our wrists ever since we discovered that a complicated series of interconnected cogs and springs could help us identify the time of day or night.

The ever-advancing march of technology has given us watches that not only tell the time, but the temperature, air pressure, what the weather might do and a whole raft of other functions. They are powered by the sun, kinetic energy or batteries that may last a decade. But even so, is the watch losing its rightful place as the number one way of telling the time?

Not if we have anything to say about it! With Father’s Day fast approaching, there’s never been a better time to seek out a timepiece to adorn the wrists of the dad in your life.

Watching the competition

According to a recent poll by YouGov, an international market research company that carries out wide ranging research across a variety of topics, it was found that more than half of people aged between 16 and 34 do not use their watch as the primary source of telling the time. Of course, they aren’t using the position of the sun like some sort of urban ‘Crocodile’ Dundee – they turn to their smartphones.

Found my Grandfathers pocket #watch. Thought it appropriate bc of the transition tonight #heirloom #gooddesign pic.twitter.com/kA8quKGJ

— Erik (@Erik_Jens) January 1, 2013

That’s right – 60 per cent of people in this age bracket would rather dig out their device, look at the time, get distracted by a load of notifications, and relock the phone before the battery runs out. This is preferred to a simple turn of the wrist for a quick glance at a timepiece that will take mere seconds.

So, are watches destined to be consigned to the annals of history as technology catches up with them?

Almost certainly not. Humans have worn watches, from the classic pocket variety to the ones worn on our wrists today, for over 500 years. This amount of time has, of course, seen them survive just about every major world event and technological revolution possible.

Even today, as innovative companies such as Google and Apple bring forth a new breed of smartwatches, nothing can compare to the classic elegance of a well-crafted wrist watch.

So, are watches destined to be consigned to the annals of history as technology catches up with them? Almost certainly not.

“We’re all extremely attached to our cameras, our phones, our computers, our iPads, and I think there’s something charming about owning something analogue,” said Stephen Puvirent, of watch publication Hodinkee.

“I’m going to replace my iPhone sometime in the next few years. But a really high-quality watch I can wear and enjoy on a daily basis,” he concluded.

Watch where you’re going!

Additionally, watches can become heirlooms, especially ones which are built to last. They aren’t simply used to tell the time – they become a symbol of something lasting, and are often passed down between generations. Could you imagine the same thing occurring with iPhones? This is what makes them a perfect gift for the father in your life – something that will stand the test of time.

We at Showcase Jewellers are huge fans of the wristwatch. Our range of timepieces are designed and crafted by Mizzano, and we have several to choose from, for both ladies and gentlemen. This Father’s Day, don’t plump for the arbitrary socks or bottle of beer – get him something that he will cherish for the rest of his life.

For the hard-working gent, why not take a look at this specialist ‘Tradies’ effort? It’s crafted from durable stainless steel and is water resistant to some 100 metres, so whatever line of work you’re in, you can be sure that this hardy piece will keep perfect time.

This beautiful rose gold effort, replete with leather strap has a timeless appeal that won’t look out of place at any occasion – least of all your father’s wrist.

A watch can be passed down between generations – unlike smartphones!