There’s something about gold jewellery. Whether it’s on your fingers, around your neck or dangling from your ears, gold pieces capture the imagination with their timeless elegance and classic appeal. 

However, not all gold jewellery is created equal so you might find yourself wondering which type of gold jewellery is best for you. To make things easier, we have put together a few tips on how to choose gold jewellery.

Choosing between yellow, white and rose gold

One of the first things to decide is which colour you want. As well as your personal taste, you can consider which type of gold best matches your skin colour


Pure yellow gold is 24 carats – fewer carats mean the gold has been mixed with other metals like copper or zinc. Yellow gold looks particularly beautiful on people with warm olive or darker skin tones. 



White gold is an alloy of gold and other white metals such as manganese or nickel. It is ideal for people with fair skin and a great option for anyone who wants the look of platinum without the higher price tag. White gold is typically stronger than yellow gold, so isn’t as susceptible to scratches.

The only downside with white gold is that the nickel it contains can cause allergies in some people. In these cases, yellow gold might be a better option.



Rose gold is a mixture of yellow gold and copper. It is an excellent choice for jewellery as it suits most skin tones, however it can emphasise reddish undertones on paler people. 


Purity and strength

Golds with a higher carat are more pure and tend to be more expensive, so choosing the purity of the gold you want could come down to your budget. However, you should also think about how strong and durable you want your piece to be. As such, lifestyle factors can also play a role in the purity you choose. 

For example, if you are shopping for a gold ring but you know it will get banged around because of your job, you might want to choose a stronger gold. Pure gold is softer, so for a more durable option you could choose a lower carat gold that will be able to withstand more knocks.

Engagement rings, for example, are often between 14 and 18 carats. For a special item that you will only wear occasionally, you may want to choose a higher carat as you know it won’t suffer as much stress. 

Choosing the perfect piece of jewellery can be tricky. Why not pop into one of our stores where our expert team can help you decide?